Telemarketer (Digital Sales)

Overview

The ideal candidate will be responsible for engaging and converting leads into customers, managing the sales pipeline, and optimizing digital sales strategies. This role requires proactive relationship-building, effective use of CRM tools, and data-driven decision-making to drive sales growth.

Description

  • Engage with marketing-qualified leads promptly and effectively, utilizing digital channels (email, SMS, virtual calls) to advance them through the sales funnel.
  • Efficiently screen and qualify incoming leads based on predefined criteria while keeping leads engaged and informed.
  • Prioritize leads based on potential and urgency, focusing on high-value opportunities and articulating the value proposition of our real estate offerings clearly and concisely..
  • Conduct virtual consultations, and address client needs, answer questions, and highlight property features.
  • Continuously monitor lead interactions and behaviours to assess engagement levels, classifying into categories such as dead leads, cross-sell candidates and upsell opportunities based on activity.
  • Develop targeted strategies for each segment, including reactivation campaigns for dead leads and tailored offers for cross- selling and upselling.
  • Oversee the overall nurturing process for all leads to ensure that they are managed over the lifecycle before they convert to potential customers.
  • Achieve monthly and quarterly sales KPIs, focusing on conversion rates from MQL (Marketing Qualified Lead) to Sales-Qualified Lead (SQL)
  • Monitor and report on conversion metrics, identifying bottlenecks or opportunities to improve lead conversion rates.
  • Accurately track and update lead information in CRM system.
  • Optimize follow-up and sales processes based on data-driven insights to maximize efficiency and client satisfaction.
  • Build strong relationships with leads through consistent and meaningful engagement, ensuring an exceptional experience that supports eventual business and referrals.
  • Provide valuable insights and feedback to improve sales processes and strategies.
  • Work closely with the sales team to ensure a seamless handover of qualified leads.
  • Maintain updated and detailed records in the CRM, tracking the lead journey and accurately documenting all client interactions, preferences, and potential barriers to closing.
  • Leverage CRM analytics to refine engagement strategies, aligning with best practices to improve digital engagement and conversion metrics.

Requirements

Skills Requirement

  • Proficiency in CRM tools (e.g., HubSpot, Salesforce) and digital sales communication tools.
  • Strong interpersonal skills and the ability to build rapport digitally.
  • Highly organized with attention to detail in managing the sales pipeline.
  • Ability to interpret sales metrics and use insights to enhance sales strategies

 

Education & Experience Requirement:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in digital sales, ideally within real estate or property development.

Application

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Cover Letter
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