Head of Marketing & Corporate Communications

Principal Duties and Responsibilities

Leadership and Mentorship

• Provide leadership, direction, and mentorship to the brand and marketing team.
• Allocate significant time to leading the team, ensuring members are motivated and equipped to deliver results.
• Foster a collaborative and high-performing team environment, encouraging continuous improvement and innovation.
• Conduct regular team meetings, performance reviews, and professional development sessions.
• Develop a team succession plan.

Strategy and Planning

• Supervise the development and implementation of the Group brand strategy.
• Guide the development of marketing strategies for new and existing products.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Supervise the creation and execution of marketing strategies for new and existing customer segments.
• Oversee the preparation of new product marketing plans for product introductions in cooperation with senior management colleagues in Finance, Real estate, Sales, and Marketing.
• Oversee the development of short- and long-term plans and budgets for the unit’s activities, monitor progress, assure adherence, and evaluate

Brand and Campaign Management

• Develop brand management and marketing strategies and process suited to the needs of sales and real estate team, ensuring adherence to brand guidelines and brand regulatory
• Collaborate with the sales and real estate team to create content documents according to brand guidelines.
• Review commentary/interpretations of content experts and internal submissions
• Oversee the development of promotional activities that are geared towards unlocking value and managing the performance of the business / brand in the
• Coordinate the development of marketing communications materials such as sales leaflets, annual reports, brochures, multimedia,
• Oversee the role out of media campaigns and other initiatives aimed at generating desired publicity/visibility for the business and its
• Launch programs and provide relevant professional advice and support as
• Ensure brand management activities (e.g., events and sponsorships) are tailored towards specific target markets/products in line with the business overall strategic
• Create and manage relationships with relevant parties aimed at projecting and creating the desired awareness for the Mixta business g., media houses.

Department Budgeting

• Forecast the department’s financial requirements and collaborate with Finance and Operations to craft the department’s budget.
• Maintain budget control and ensure the department operates within its financial limits.

Vendor & External Relationships

• Manage vendor relationships and ensure adherence to Service Level Agreements/NDAs, Image Proprietary Rights, Copyrights and Warranties
• Submit periodic reports on ongoing activity to the Leadership
• Perform other duties as assigned by the CCO.
• Participate on relevant industry committees ensuring that the company has a high level of professional
• Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing
• Manage all partner agencies and service